Hindware has announced the appointment of Arunima Yadav as vice president and head of marketing.
Yadav moves from Havells, where she was associate vice president - brand and communication.
Sudhanshu Pokhriyal, CEO Bath and Tiles, Hindware, said, "I am happy to welcome Arunima as the Head of Marketing for our Bathware and Tiles business. Her proven track record and deep understanding of consumer behaviour will be instrumental in enhancing our brand presence and customer engagement. I am confident that under her leadership, we will further strengthen our marketing efforts and deliver exceptional experience to our customers.”
Yadav said, "I am excited to become a part of Hindware, a renowned brand that has dominated and revolutionised the bathware industry for decades. I look forward to working with the dynamic team and driving strategic brand and marketing initiatives that connect with our consumers. Hindware's legacy of innovation and commitment to quality resonates well with the consumers, and I look forward to contributing to its growth.”
In a career spanning over two decades, she has also worked with Whirlpool and JWT, among others.