Campaign India Team
Jan 22, 2021

Hindware showcases smart range of bathware with 'thoughtful is beautiful'

Watch the film conceptualised by MagicCircle Communications

Brilloca has rolled out a campaign titled ‘Thoughtful is beautiful’ for its Hindware range of bath products.  
 
The campaign has been conceptualised by MagicCircle Communications and consists of a series of films, of which one is currently on air. The films feature a couple who engage in a ‘thoughtful’ vs ‘beautiful’ debate, and while doing so showcase Hindware’s range of bathware products.
 
Sudhanshu Pokhriyal, chief operating officer, bath products, Brilloca, said, “Technology plays a crucial role as we navigate this new normal. Consumers have a renewed focus on health and safety which means they are ready to invest in technologically advanced products, which aids in safety and cleaning practices. The current situation is clearly accelerating the adoption of touchless, contactless products. This is particularly important in bathrooms, at home, and outside, which is why consumers are shifting towards touch-free faucets in this new normal. Keeping these consumer insights in consideration, we launched a range of environment-friendly contactless sensor faucets under Hindware. The brand is bullish to provide more innovative products including the entire touchless range of bathware products to the consumers.”
 
Charu Malhotra, VP and head - marketing, Bath Products, Brilloca, said, “Hindware is a household name, and has been at the forefront of industry-first designs and innovations. The new campaign objective is not only to strengthen that position but to also redefine the category conversation, which is only about aesthetics and beauty. Because the brand believes, the new age consumer is not just looking for beautiful bathroom solutions, but also features that make their lives easier. This is what led to the brand idea of ‘thoughtful is beautiful’.” 
 
The campaign will be spread across TV, outdoor, print, radio and digital. The films will be in English, Hindi, Kannada, Telugu and Malayalam.
 
Source:
Campaign India

Related Articles

Just Published

17 hours ago

South Korea fines Meta $15 million over data breach

Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its privacy laws.

17 hours ago

Amazon India launches Creator Central to streamline ...

The platform will roll out to over 50,000 content creators in the Amazon Influencer Program in the coming weeks.

18 hours ago

Phyllis Project: Attempting to rewrite the script ...

The initiative aims to reshape DEI in APAC, empowering women to thrive in advertising through mentorship, community, and practical training.

19 hours ago

Skoda India banks on localised marketing to ...

The automobile company will focus on localisation with a digital-first approach to establish an emotional connection with consumers for the newly launched vehicle.