ASCI Wins EASA Global Best Practice Award

The fifth edition of the European Advertising Standards Alliance (EASA) Best Practice Silver Award was presented to the Advertising Standards Council of India (ASCI). The awards were presented on 8 May in Madrid during EASA's Annual Meeting, which brought together representatives of its 48 members.

The prize was awarded "for its outstanding campaign in collaborating with the Indian government to spread self-regulation and provide sufficient legal backstop. The campaign was supported by a strong awareness campaign for the self regulatory organisation."

"There has been an increasing need to push forward a global vision in response to a rapidly growing international advertising market, partly made possible due to the internet and other technological advances", said Jean-Pierre Teyssier, chairman, EASA, adding, "This has now been made possible thanks to our non-European corresponding members."
This is ASCI’s first year as a member of EASA.

Bhaskar Das, chairman, ASCI (pictured) said on the award, “This prestigious award is a recognition of the efforts and passion of each of us over the years towards strengthening ASCI's role in self regulation in the country and I'm sure this will further motivate us to work more enthusiastically."