Asia's Top 1000 Brands: the full ranking revealed

METHODOLOGY

Asia-Pacific’s Top 1000 Brands list is based on a proprietary survey co-produced by Campaign and TNS. Ten regional markets were included in what was the eighth year of the survey: Australia, China, India, Japan, Korea, Hong Kong, Malaysia, Singapore, Taiwan and Thailand. The age of the respondents surveyed ranged from 15 to 64, and more than 300 respondents were surveyed from each country by TNS, generating a total sample size of 3,322 respondents for the Asia-Pacific region. Two questions were asked to determine the best brands in a variety of categories:

“When you think of the following (product or service) category, which is the best brand that comes to your mind? By best, we mean the one that you trust the most or the one that has the best reputation in the (product or service) category.”

“Apart from the best brand you entered, which brand do you consider to be the second best brand in the (product or service) category?”

TNS covered a total of 14 major product and service categories: alcohol and tobacco, financial services, automotive, retail, restaurants, food, beverage, consumer electronics, computer hardware, computer software, logistics, media and telecommunications, travel and leisure, as well as household and personal care. A grand total of 72 sub-categories were included. The final rankings were determined based on the total number of mentions each brand received across all categories and countries. The data was weighted at two levels: the first to reflect the population composition within each of the markets covered, and the second to reflect the competitiveness of the categories included in the study.

This article first appeared on Campaign Asia