
Avas Living has announced the appointment of Virat Kohli as brand ambassador.
The brand has rolled out a digital campaign on Instagram featuring the Indian cricketer.
The brand has also added Kohli to its client roster and will be designing a bespoke home for the cricketer at Alibaug.
Aditya Kilachnad, founder, Avas Living, said, “I’ve spent a lot of my childhood in Alibaug. I realised the one thing I missed there was a sense of community. When we conceptualised Avas Wellness Living, we decided that there would be no better place than Alibaug to build India’s first wellness community. I wanted to build a community for like-minded people who believed in holistic wellness and health and were looking at a certain level of luxury while pursuing their wellness journey.”