BBH India bags HUL's Magnum ice cream business

Following a multi-agency pitch,  Hindustan Unilever's premium ice cream brand, Magnum, has awarded BBH India the creative mandate for its India launch. Magnum ice cream, available in 35 countries, is launching in India now. 

 

Sapan Sharma, general manager , ice cream, HUL, said, “We are excited to have BBH working on one of our most important launches this year. They are a young and energetic team with some great creative work to showcase and I expect them to create similar magic on Magnum.”

 

Subhash Kamath, CEO and managing partner, BBH India, said, “It was one of the more exciting pitches to win. Magnum is an awesome ice cream, one of the best I’ve tasted. We’re really looking forward to help promote it and make it a success in India.”

 

Russell Barrett, CCO and managing partner, BBH India, said, “Pitching for and winning a world famous brand like Magnum is a tremendous upper for all of us. Magnum is a modern brand looking to engage with audiences and that is something we are very keen to do more of as a creative company. And then it’s the worlds’ best ice cream, so product sampling is obviously a must that we will approach with tremendous dedication.”

 

The agency has begun working on the account and some of the outdoor work has been released.