Bharti unveils new brand identity

Bharti Enterprises has unveiled a new strategic vision and brand identity aimed at building the company into India’s finest conglomerate by 2020. A statement from the company says the new brand identity reflects its strategic intent to create a conglomerate of the future by bringing about “Big Transformations through Brave Actions” and reinforce focus on the group’s transformational business.

Sunil Bharti Mittal, chairman and group CEO, Bharti Enterprises said, “As Bharti enters its next phase of growth, we have a new vision to make Bharti, India’s finest conglomerate by 2020. Bharti’s brand essence of “Big Transformations. Brave Actions” will define all our actions and drive forward this vision. Our new brand identity and brand logo reflect this philosophy.”

The Bharti brand gets a facelift with a new logo which the company says reflects “a multi-dimensional character that seeks out new avenues to grow.”