Do Your Thng (DYT), a tech-driven branded content marketplace, has announced the appointment of Bhavna Darira as business head.
She moves from Hindustan Times where she was national category head, brand promotion vertical.
Ankit Agarwal, founder and CEO, Do Your Thng, said: “We are delighted to have Bhavna as the Business Head at DYT. She brings unmatched marketing prowess to the team. The length and breadth of her experience with brands ranging from Jimmy Choo to Lakme is humbling. Bhavna’s work across advertising, marketing and sales will strengthen strategic understanding and provide us an edge – a prerequisite for our next growth phase.”
Darira said, “I am ecstatic to be joining the DYT team. I’ve worked with various brands in a vast sales and marketing sphere. As I move to my next phase, I aim to dip my toes into a new pool of possibilities which DYT offers. My constant endeavour is to build lasting experiences for brands and consumers, and there is no better path to it right now than creators.”
In a career spanning more than two decades, she has also worked with Aditya Birla Financial Services, Reliance Communication and Ogilvy.