Campaign India Team
Aug 23, 2017

Big FM assigns creative mandate to Publicis

There was no multi-agency pitch involved

Big FM assigns creative mandate to Publicis
Big FM has announced the appointment of Publicis as its creative agency. The agency's office in Delhi will handle the account.
 
Praveen Malhotra, chief business officer, Big FM, said, "It gives us immense pleasure to announce our partnership with Publicis to take forward our creative mandate. I’m sure this association will be rewarding for the brand, as we place trust in Publicis and their diverse expertise. We look forward to an enriching association with the team and await to work on some great ideas together.’’
 
Srija Chatterjee, managing director, Publicis India, said, "We are extremely delighted to win the creative mandate for Big FM. This win means a lot to us, as Big FM proudly owns the most distinguished position in the radio category. With an endeavor to use the power of radio to not only entertain listeners, but also positively inspire their lives, Big FM has always taken entertainment to the next level. Looking forward to a partnership which takes the brand and the business forward with this collaboration.’’
 
Ravpreet Ganesh, executive director, Publicis India, added, "Big FM as a brand has established itself as a leader in the FM space and we look forward to a great partnership with them. Having similar creative inclinations and outlook, gives us all the more pleasure to work together. The vibe between the teams on both sides has been great and I think this is the beginning of an effective partnership. We are keen on doing some exciting work together and look forward to this journey ahead.”
 
Source:
Campaign India

Related Articles

Just Published

12 hours ago

Can Bluesky disrupt social media marketing in India?

With its user-base growing rapidly, will this decentralised platform shake the dominance of giants like X, while redefining the audience engagement rules for brand advertisers?

12 hours ago

What Chrome’s potential spin-off means for browsers ...

As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake up web standards, and disrupt the advertising ecosystem as we know it.

13 hours ago

When creativity misses the mark: What brands can ...

While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can bankrupt a brand’s message when mishandled, while nodding at Jaquar’s latest campaign.

13 hours ago

It's time we stopped treating Gen AI like our dirty ...

All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval. It's already here—time to trade the resistance for renaissance.