Campaign India Team
Aug 11, 2017

Big FM promotes Praveen Malhotra as chief business officer

In her new role, Malhotra will be responsible for all sales, marketing, planning and service functions

Big FM promotes Praveen Malhotra as chief business officer
Big FM has elevated Praveen Malhotra to the post of  chief business officer. Her main focus will be to provide top-tier service and increased productivity across the organisation as well continue to build the brand Big FM.
 
With over 23 years of experience across television, radio, digital and new media, Malhotra will be accountable on functions related to revenue, revenue assurance, solutions, brand marketing, customer marketing, client servicing and innovation. She has been the founding team member at the organisation as its first sales head and had worked across functions including learning and development.
 
Malhotra says, “It has indeed been a pleasure to be a part of the organisation since the beginning. Having a natural flair for sales, I look forward to add more value to the firm with my abilities in managing large scale business operations.”
 
Tarun Katial, CEO, Big FM said, “With her deep knowledge on our business, she will help us develop practices that will benefit in increasing business efficiency, manage costs effectively and deliver great services to our clients.”
Source:
Campaign India

Related Articles

Just Published

2 days ago

Magnite upgrades SpringServe video platform

The platform now combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.

2 days ago

How ASICS India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.

2 days ago

Personalisation gives 40% higher conversion to ...

India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.