BMB India bags Treo and Milton

BMB India, the JV between BMB and Madison World, has won the creative duties of two brands from Hamilton Houseware - Treo (glassware) and Milton (thermoware).

Prabha Prabhu, chief executive officer, BMB India, explained that the agency had pitched for Treo, and was handed the mandate for both Treo and Milton.

She said, “Milton was one of our clients earlier. We used to handle this account in the late 1990s (while at Madison). In June, when I had the creative team in place with Raj Nair as my creative head, I decided to contact our old client Hamilton. We made a strategy and creative presentation for the brand Treo Glassware. The work was truly BMB quality – very edgy. And hence it was no surprise to me that we won not just Treo Glassware but also the Milton Thermoware brand. Work for the two brands starts immediately since both the brands become very active during the festive season.”

The agency will handle creative across ATL, BTL and digital for both the brands.