The NDTV network has announced the relaunch of its business and financial channel NDTV Profit.
The revived channel will integrate BQ Prime and BQ Prime Hindi's digital platforms for financial news.
The channel will consist of three products: the NDTV Profit TV channel and two digital platforms, one in English and the other in Hindi.
NDTV Profit’s editorial focus will be markets, business, economy, law & policy, personal finance, start-ups, technology, and consumer trends, and will also include politics, health & wellness and lifestyle.
The channel will integrate TV, digital and audio offerings, with an aim to roll out insights and actionable financial advice at scale for its target audience.
Senthil Chengalvarayan, executive director, NDTV, said, "In the digital age, media brands have to become multifaceted platforms that can reach audiences through varied and nuanced forms of storytelling. Through our integrated TV + digital newsroom, delivering content in English and Hindi, powered by a suite of cutting-edge data tools, and next-gen studios with technology-leading AR/VR capabilities, the new, multi-platform NDTV Profit will stand above the clutter."
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