Campaign India Team
Mar 01, 2024

FanCode signs multi-year broadcasting deal with Formula 1

Aims to take on a digital-first approach to revolutionise the viewing experience for fans in India

FanCode signs multi-year broadcasting deal with Formula 1
FanCode has announced that it will be the exclusive broadcast partner for Formula 1 in India for the 2024 and 2025 seasons. 
 
As a broadcast partner, Fancode will be streaming all races during the weekends in India including practice and qualifying sessions, F1 Sprint events and Grands Prix. 
 
With these broadcast rights, Fancode aims to revolutionise the viewing experience for F1 fans in India. 
 
Yannick Colaco, co-founder, FanCode, said, “Formula 1 is among the biggest sporting properties in the world, and we’re thrilled to partner with them to bring all the exciting action to millions of fans in India. Aside from providing F1 fans with a world-class experience, we look forward to taking the sport to a wider audience across the country.” 
 
Ian Holmes, director, media rights and content creation, Formula 1, said, “I am delighted to announce that fans in India will be able to watch F1 on FanCode for the next two seasons. We have found a strong broadcast partner in them with expert knowledge on how we can best serve our 60 million existing fans and reach new audiences in India. Together, we will take our combined expertise to produce premium content that showcases the sporting spectacle that is F1.” 
 
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

47 minutes ago

LS Digital launches Research as a Service to offer ...

RaaS blends AI and analytics to offer real-time, actionable insights, empowering marketers to navigate today’s fast-evolving business landscape.

10 hours ago

Protean eGov’s campaign presents a human touch to ...

A digital-first campaign inspired by Pankaj Tripathi’s journey showcases Digital Public Infrastructure’s transformative impact on citizens’ lives.

11 hours ago

Silver economy reimagined: Breaking stereotypes in ...

Tapping senior citizens' digital fluency, independence, and evolving aspirations, marketers are leaning towards tailored campaigns that resonate with this demography.

12 hours ago

'The truth doesn't take sides': BBC’s global news chief

In an era where algorithms reward outrage and newsrooms rush to take sides, the business case for impartial journalism faces its toughest test yet. BBC's Jonathan Munro unpacks whether swimming against the tide still makes strategic sense.