Campaign India Team
Mar 01, 2024

FanCode signs multi-year broadcasting deal with Formula 1

Aims to take on a digital-first approach to revolutionise the viewing experience for fans in India

FanCode signs multi-year broadcasting deal with Formula 1
FanCode has announced that it will be the exclusive broadcast partner for Formula 1 in India for the 2024 and 2025 seasons. 
 
As a broadcast partner, Fancode will be streaming all races during the weekends in India including practice and qualifying sessions, F1 Sprint events and Grands Prix. 
 
With these broadcast rights, Fancode aims to revolutionise the viewing experience for F1 fans in India. 
 
Yannick Colaco, co-founder, FanCode, said, “Formula 1 is among the biggest sporting properties in the world, and we’re thrilled to partner with them to bring all the exciting action to millions of fans in India. Aside from providing F1 fans with a world-class experience, we look forward to taking the sport to a wider audience across the country.” 
 
Ian Holmes, director, media rights and content creation, Formula 1, said, “I am delighted to announce that fans in India will be able to watch F1 on FanCode for the next two seasons. We have found a strong broadcast partner in them with expert knowledge on how we can best serve our 60 million existing fans and reach new audiences in India. Together, we will take our combined expertise to produce premium content that showcases the sporting spectacle that is F1.” 
 
 
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Indian singles prioritise compatibility over ...

Only about 11% of women regard financial stability as a critical partner selection criterion, according to a study by Jeevansathi.

2 days ago

Indians among the least satisfied with their love ...

South Korea and Japan are the only two other countries with satisfaction scores lower than that of India, finds Love Life Satisfaction Survey by Ipsos.

2 days ago

50,000 businesses, one goal: Gallabox looks at ...

As traditional channels lose steam, brands are rethinking customer conversations and the SaaS company is helping businesses turn WhatsApp into a sales and marketing powerhouse.

2 days ago

Unilever increases marketing spend by almost $1 billion

The FMCG giant's turnover rose to over $65 billion USD in 2024.