Digital
Campaign India Team
Jun 12, 2024

Brand identity versus visibility: Crafting a unified strategy for marketplace and D2C presence⁠

By exploiting the broad reach of marketplaces, brands can draw in new customers, while also utilising their D2C platform to gather crucial insights, and enhance overall profitability.

Brand identity and brand visibility are two interdependent pillars essential for sustainable brand growth. Image source: Pixabay

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