Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Aug 09, 2014
Brazil 2014 showed once again why sponsors need to grow some balls
Sponsors need to move on from silent acquiescence and become more willing to publicly talk about the downsides of the events they support, says the author
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Marketing
Nov 18, 2025
Sony to produce Labubu movie, report says
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
6 hours ago
TVS Motor Company unveils TVC for its 150cc hyper ...
The new television commercial positions the TVS NTORQ 150 around performance-led riding and racetrack-inspired everyday mobility.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
10 hours ago
Arunachal Pradesh Tourism unveils ‘Take a new turn ...
The new tourism campaign positions the state around experiential travel, cultural immersion and discovery beyond conventional destination-led narratives.
PR
10 hours ago
Bank of India names Concept Public Relations for ...
The public sector lender has appointed a Mumbai-based agency after a competitive pitch to manage its corporate communications mandate.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
PR
11 hours ago
PR Professionals appoints Rohit Sharma as vice ...
He will oversee client relations and content strategy.
