The second edition of the Campaign For Dignity awards were hosted in Mumbai on 14 September, in the presence of 100 special guests – senior citizens whose lives are touched by the Dignity Foundation.
The jury comprised: Prasoon Joshi, McCann Worldgroup; KV Sridhar, SapientNitro; Manish Bhatt, Scarecrow Communications; Jignesh Maniar, Onads Communications; and Gokul Krishnamoorthy, Campaign India.
Winners on the night included creatives from Famous Innovations, J. Walter Thompson, DDB Mudra, Saatchi & Saatchi, Leo Burnett, FCB Ulka, Jigsaw Pictures and Think Happy.
Print
There was no Gold awarded this year in the print competition,
There were two Silver winners too, one each going to teams from DDB Mudra and Saatchi & Saatchi.
DDB Mudra won for 'Buddha' and Saatchi & Saatchi (Ninad Y Gawhankar) for 'Forgotten Stories'.
Famous Innovations and J. Walter Thompson Delhi bagged a Bronze each. Famous Innovations won a metal for its entry 'Crossword', while J. Walter Thompson won for the campaign 'Give Up - Stand Up'.
The Copywriter of the Year award went to Hayden Scott from Famous Innovations, also for the entry 'Crossword'.
Others
In the 'Others' category, which included digital and experiential, Leo Burnett bagged a Gold for its entry 'Curriculum Vitae'. Famous Innovations bagged a Silver for its 'Wisdom Project'.
AV
In the AV category, FCB Ulka bagged a Gold for its entry 'Talk to the Plant'. The Bronze was won by Jigsaw Pictures for 'Give them the childhood they gave to you.'
Radio
Happy Creative Services bagged a Gold for its entry 'Conversation with Old Woman'. Famous Innovations won a Bronze for 'Old child'.
Note
Winning entries from the Print competition will be published in the issue of Campaign India dated 18 September 2015. A 'Campaign for Dignity' book was unveiled on the awards night, with all the shortlisted entries.
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