Campaign India Agency Report Card 2010: AMO

Type of agency: Advertising

Company ownership: Percept / Hakuhodo

Key personnel: Elvis Dias, managing director and chief executive officer, Jitendra Khokle, chief operating officer, Bob D’Silva, national creative director 

Accounts won: Richfeel, Staples, Oster, Gitanjali group, Rajasthan Tourism, Himachal Tourism (empanelled), Punjab Tourism, Andaman and Nicobar Tourism, Goa Tourism, GTDC, Plaza Centres, Indian Oil, Mobell, Wella, Jumbo Electronics, BILT, Era Landmarks 

Accounts lost: AMW, Ghodawat Industries, GTL 

Opening of the Delhi office this year proved to be beneficial for AMO Communications, with 50 percent of the new business wins coming from there. The agency managed to win five accounts in the tourism and three accounts in the retail segments. 

Disregarding conflict considerations, the agency won the accounts of Rajasthan Tourism, Punjab Tourism, Andaman and Nicobar Tourism, Goa Tourism and was empanelled  for Himachal Tourism. Apart from these, the agency managed to get on board some of the retail brands and tactical advertising for Gitanjali Group as well. However, one of the key losses for the year would be of the heavy commercial vehicle player, Asia MotorWorks (AMW). 

Overall, new office brought in wins through the year with no major setbacks. The ranking dips a bit as the agency has not yet managed to break through and bag bigger businesses.

How Campaign India rates the agency: 5

How AMO rates itself: 8

Focusing clearly on advertising that works rather than being merely ‘talked about’; NEXT, our retail client is a case study of building a brand purely on the strength of tactical innovations, backed by deep consumer understanding. Clients like Goa Tourism, with relationships spanning over 10 years are testament to our ability to grow and evolve with changing client needs. We are never satisfied with what we have done, and continue to analyse ourselves critically, and reinvent our DNA.