Campaign India Agency Report Card 2010: Orchard

Type of agency Advertising

Company ownership Publicis Groupe

Key personnel Thomas Xavier, chairman & NCD, Kaushik Mitra, Sr. vice president & brand partner, Hemant Kumar, executive creative director, Rajiv Vishwanathan, vice president, Ankur Khurana, associate vice president, Sagar Prajapati, creative director

Accounts won BlackBerry smartphones, Fairglow Fairness soap, Sun 18 media network, I-Pill Emergency Contraceptive pill, Polycrol antacid, Saridon, Wipro Glucovita, Sanjeevini Honey, DLF, Sainov Spirits

Accounts lost Ferrero, Akshaya Homes 

The agency had a good run in 2010 with the addition of some sizeable accounts.  With a revenue growth of around 30%, the agency added new businesses including BlackBerry, I-Pill, Fairglow and Saridon. The agency though lost the accounts of Akshaya Homes and the entire Ferrero Group during the year.  The agency continued with its work for GEC Colors and released a few commercials during the IPL season. While the agency roped in Rajiv Viswanathan as VP, Viren Razdan, executive director parted ways with the company in 2010. The agency only managed a bronze in the radio category at Abby’s 2010.With a stable year for the agency coupled with decent business wins, the agency had a good run this year.  

How Campaign India rates the agency: 6

How Orchard India rates itself: 7 

Orchard India had a good year in 2010. Revenue growths of near 30%. Consolidation of existing businesses such as Wipro Consumer Products, Godrej Consumer Products, Piramal Healthcare and Viacom 18 being the chief drivers of organic growth and additional brands. New business wins like BlackBerry, I-Pill, Fairglow and Saridon helped topline. Agency focus has been on imbibing Humankind across their brands, which is a global creative tool that believes that modern day communication needs to be rooted in fundamental human need and that brands need to be agents of change, if they are to have a role in the world. The brands we represent have also done well in the marketplace and that’s helped in additional organic business from key clients. Also the fact that not a single business loss in the last 12-18 months, proves testimony to Orchard’s passion for being a true partner to their clients with a equal stake in the health and wealth of our brands. In an era when digital is being touted as the next big thing, our web site www.orchardindia.combeing rated as one of the top agency websites in the country is a definite high.