
Campaign launches global PR Awards in India
Inaugural edition of the awards to be held in Mumbai in October 2019

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Why B2B influencers are an essential spend for ...
With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is overtaking B2B storytelling.
62% of IPL viewers are interested in payment apps; ...
While 21% of men recall auto ads, 17% of women recall food & snack ads in IPL 2025, according to a survey by CrispInsight and Kadence International.
Are Gen Zers just boomers in disguise? What ...
Marketers have long attempted to distill generational behaviors into easy stereotypes, but Gen Z resists these tidy boxes.
Is your brand ready to ride the social search wave?
With over-dependence on search engines becoming passé, brands that embrace social discovery will reap future rewards, says GALE India president.