Seven agencies are competing for the coveted Creative Agency of the Year prize at Campaign’s Global Agency of the Year Awards.
Two Australian agencies (Howatson+Company and Thinkerbell) are on the seven-strong shortlist, alongside businesses from Canada (Rethink), New Zealand (Special), Turkey (TBWA\Istanbul), Sweden (Åkestam Holst NoA) and Taiwan (Leo Burnett).
More than 123 companies from 21 countries entered Campaign’s fourth Global Agency of the Year Awards, which will award prizes across 34 categories this year.
From the nominations, 53 were from the EMEA region, 31 from the APAC region, 28 were from Canada and the Americas and 18 from Australia and New Zealand.
From India, Famous Innovations has three shortlists. It is in the running in the 'Digital Innovation Agency' category. Raj Kamble has been shortlisted in the 'Agency Leader' and 'Agency Growth Leader' categories.
The shops in the running for Media Agency of the Year include the UK’s Manning Gottlieb OMD and OMD UK, as well as Initiative Australia and Initiative APAC, based in Singapore.
TBWA has a total of eight mentions on the shortlist, including a nomination for Best Network for Middle East & Africa for TBWA\Worldwide; and Strategic Planning Leader for Toygun Yılmazer, chief strategy officer for TBWA\Istanbul.
It’s closely followed by VMLY&R with five shortlist nominations, including Agency Leader for Andrew Dimitriou, CEO of VMLY&R Europe Middle East & Africa, and Global Diversity and Inclusion Initiative for VMLY&R Global.
Global experiential agency Amplify has chances to win an Agency of the Year title across three categories: Brand Experience Agency, Brand Experience – Independent Agency, and Independent Agency – Creative.
Chief marketing officers and marketing directors from leading global and local brands judge Campaign’s Global Agency of the Year Awards.
Aline Santos, the chief brand officer and chief equity, diversion and inclusion officer at Unilever, is chair of judges.
The winners will be revealed by Campaign in May.
Last year, Denmark’s &Co, part of NoA – the North Alliance, won Creative Agency of the Year 2021, beating Zulu Alpha Kilo from Canada and the UK's Uncommon Creative Studio in the hotly contested category.
Winning the award meant &Co. cemented its position as an aspirational agency, where young creative people want to come and work, according to Thomas Hoffmann, executive creative director.
“New-business-wise, it’s great for a bit of fame, but for the teams winning awards is extremely important. This one especially, because it embraces how we think, how we drive our business, how we drive our clients,” Hoffmann said.
The Campaign Global Agency of the Year Awards runs alongside local and regional awards across Asia, the UK and US.
Shortlist for Campaign’s Global Agency of the Year Awards 2022:
Network awards
Best Network: Asia-Pacific
- Leo Burnett, Asia Pacific
- SPECIAL, New Zealand
- TBWA\Asia Pacific
- UM APAC
- Weber Shandwick, Asia Pacific
Best Network: Europe
- BBDO Europe
- Initiative Europe
- McCann Worldgroup – Europe & UK
- NoA – the North Alliance
- OMD EMEA
- PHD
- VMLY&R
Best Network: Latin America
- SAB Marketing Connections
- VMLY&R
Best Network: Middle East & Africa
- ASDA'A BCW
- IMPACT BBDO
- TBWA\Worldwide
Global Network - Creative Agency
- DDB Worldwide, New York
- FCB Global (NY)
- Grey Group, United States
- McCann Worldgroup, New York
- Ogilvy, United States
- TBWA\Worldwide, USA
- VMLY&R Global
Global Network – Digital Agency
- AKQA Group, U.K
- AnalogFolk Group, UK
- MediaMonks, Global
- VaynerMedia, US (headquarters), Mexico, UK, The Netherlands, Singapore, Malaysia, Japan, Thailand, Australia
Global Network – Integrated Agency
Winners to be announced.
Global Network – Media
- Mindshare, United Kingdom
- PHD Worldwide
- UM, United States
- Wavemaker UK
Global Network - PR
Winners to be announced.
Agency awards
Creative Agency
- Åkestam Holst NoA Sweden
- Howatson+Company Australia
- Leo Burnett Taiwan
- Rethink Canada
- SPECIAL New Zealand
- TBWA\Istanbul Turkey
- Thinkerbell Australia
Media Agency
- Initiative, Australia
- Initiative APAC, Singapore
- MG OMD, United Kingdom
- OMD New Zealand
- OMD UK
- Starcom, Taiwan, Taipei
- Touché!, Canada
Brand Experience Agency
- Amplify, UK, US, Australia, France
- FIRST, United States
- HeyMo ®️ The Experience Design Company, Istanbul, Turkey
- Imagination, London
- Jack Morton, United States
- Momentum Worldwide, USA
- Starcom, Taiwan, Taipei
Consultancy
- Fiftyfive5, Australia
- half rhino, Singapore
- Manifest Group
- UM APAC, Singapore
Customer Engagement Agency
- OLIVER, UK
- RAPP Worldwide Global (NY Headquarters)
- Spiro, United States
- Zenith Taiwan
Digital Innovation Agency
- DEPT®, Netherlands
- Famous Innovations, India
- OLIVER, UK
- Performance Art, Canada
- R/GA London, UK
- Wavemaker, China
- Zenith Taiwan
In-house Agency
- BBC Creative, England
- Creative X, Meta, United States
- The Kitchen North America, Canada / U.S.
- U-Studio/OLIVER, UK
Independent agency awards
Independent Agency - Creative
- Amplify, UK, US, Australia, France
- Pablo UK
- Rethink, Canada
- SPECIAL, Auckland
- St Luke's, London
- The Royals, Australia
- Zulu Alpha Kilo, Canada & USA
Independent Agency – Digital
- Asap Plus Asia, China, UK & Australia
- NP Digital, US, CA, BZ, UK, DE, IN, AU, SG
- Propel Manila, Philippines
Brand Experience - Independent Agency
- Amplify, UK, US, Australia, France
- Imagination, London
Independent Agency - PR
Winners to be announced.
Integrated Marketing Agency
- Howatson+Company, Australia
- Icon Agency, Australia
- Leo Burnett, Taiwan
- Manifest Group
- TBWA\SMP, Philippines
- The &Partnership, UK
- VCCP, London
Performance Marketing Agency
- Incubeta, England
- Journey Further, UK
- M&C Saatchi Performance, UK
- Reprise Digital, APAC / Singapore
- NP Digital, US, CA, BZ, UK, DE, IN, AU, SG
- Reprise, USA (Global HQ)
- Tug, UK
PR Agency
- ASDA'A BCW, United Arab Emirates
- Citizen Relations, Canada
- FleishmanHillard, USA
- Icon Agency, Australia
- Material, Japan
- Sandpiper, Singapore
- Weber Shandwick, United States
Social Media Agency
- Asap Plus Asia, China, UK & Australia
- M&C Saatchi Indonesia
- Propel Manila, Philippines
- The Goat Agency UK
- We Are Social, UK
- Whalar, UK
Staff engagement and initiatives awards
Best Place to Work: Individual Shop
- DDB Group, Philippines
- DDB Group, Hong Kong
- The Royals, Australia
Best Place to Work: Network
Winners to be announced.
Global Diversity and Inclusion Initiative
- Anomaly, Toronto
- VMLY&R Global
- Zulu Alpha Kilo, Canada & USA
People and team awards:
Creative Leader
- Ali Rez, chief creative officer, Impact BBDO, United Arab Emirates
- Daniel Fisher, global executive creative director, Unilever & Special Projects, Ogilvy London
- İlkay Gürpınar, chief creative officer, TBWA\Istanbul
- Shivani Maharaj, chief content & partnerships officer, Wavemaker Australia
- Tony Bradbourne, Founder / CCO / CEO, Special New Zealand
Strategic Planning Leader
- Celia Garforth, head of strategy, Special Australia
- Charlie Ebdy, chief strategy officer, OMD UK
- Kit Altin, chief strategy officer, Walk In The Gate, UK
- Shelley Brown, chief strategy officer FCB Canada
- Toygun Yılmazer, chief strategy officer, TBWA\Istanbul, Turkey
Media Planning Leader
- Emma Withington, managing partner, head of planning, Manning Gottlieb OMD, UK
- Riki Li, managing partner, Wavemaker China
Agency Leader
- Andrew Dimitriou, chief executive, EMEA, VMLY&R, France
- Burcu Özdemir, chief executive, TBWA\Group Istanbul Turkey
- Mel Edwards, global CEO, Wunderman Thompson, London
- Natalie Bell, chief executive, Manning Gottlieb OMD, UK
- Raj Kamble, founder & CCO, Famous Innovations India
- Sunil John, President – MENA of BCW and founder of ASDA’A BCW, United Arab Emirates
Agency Growth Leader
- Charlotte (Charlie) Wright, chief growth officer, Wavemaker Asia-Pacific
- Joanne Painter, co-founder and managing director, Icon Agency, Australia
- Philip Heimann, global chief growth and marketing officer, Ogilvy New York
- Raj Kamble, founder and CCO, Famous Innovations, India
Corporate Communications/Marketing Team of the Year
Winners to be announced.
Talent Management Person/Team of the Year
- IDEASXMACHINA Group of Hakuhodo, Philippines
- Publicis Groupe Talent Team, China
(This article first appeared on CampaignLive.co.uk)
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