
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
In an age where small is considered beautiful, and being big seems something to be apologetic about, TBWA Worldwide chairman Jean Marie Dru (pictured) embraced the power of big. Day Five of the Cannes Lions 2008 festival had the legendary adman talking about advertising creativity and how it was most of the big brands that allowed creatives to push the boundaries.
Contact Customer Support at
[email protected]
or call+91 22 69489600
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The short film, conceptualised by Maitri Advertising Works for Mathrubhumi, has already sparked significant public debate.
Brands struggle to be heard in the din of headlines, viral trends and user-generated content. Entertainment and collaboration could help cut through the noise.
The coffee chain’s Diwali campaign redefines ‘The Third Place’ as a festive living room. But, can connection be brewed outside home?
As B2B buying grows longer and less human, its new AI agents aim to rewire the sales–marketing loop, from identifying decision-makers to sealing the deal.