Cannes 2008: Quotes of Day Five

 “Creativity is not an option anymore, it’s vital that it be a part of everything that you do.” TBWA Worldwide’s chairman Jean Marie Dru"It’s our long term aspiration to look at ways in which we can make an income out of the Happiness Factory, we want to see if we raise the bar a bit, will people still want to enter and if they do, then that’s a story well told." Ivan Wicksteed, global creative director, Coca-Cola