“Perhaps digital is not always a great place for narratives. It worked well across most of the media; the outdoor was outstanding but while the stories were well crafted and presented, we felt that the stories did not go as deep in the online medium as we would have wanted it to.”
Nick Law, EVP, chief creative officer, R/GA and jury member on Titanium and Integrated Lions when asked why HBO Voyeur did not make it in the Titanium or Integrated category
“Most of the work won in the Media Lions category this year is by creative agencies rather than media agencies. I am imploring them (media agencies) to do whatever it takes to create integrated case studies.” Paul Woolmington, founding partner, Naked Communications and jury on Titanium and Integrated Lions campaign
“Jury members are not representing their country or agency, when they are judging the work. The decisions taken here (in Cannes) have massive implications for our industry for the next 12 months.”
Craig Davis (pictured), chief creative officer, worldwide, JWT and jury president, Press and TV Lions jury
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