Three Indian entries have been shortlisted in the Direct Lions category of the Cannes Lions 2013 competition. Of the 247 entries shortlisted, Leo Burnett India has two shortlists, while DDB Mudra Group has one.
Leo Burnett India’s entry Coke Studio for Coca Cola India has earned nominations in the ‘Publications and Media’ and ‘Ambient Media: Small Scale’ sub-categories.
DDB Mudra Group’s work for Aarambh titled ‘Help Desk’ earned the agency its shortlist in the ‘Best Low Budget Campaign’ sub-category.
No Indian entries made it to the shortlist in the Innovation Lions category announced earlier.
Shortlists in the Promo & Activation, PR and Creative Effectiveness Lions categories are to be announced later today.
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