How much time really does a Cannes juror get to understand a case or piece of work s/he hasn't come across before? Too little. It's up to us to help them get acquainted with the good work prior.
While we do that through the year, this Riviera season we have decided to go the extra mile to celebrate the contenders.
We present here entries from Indian / South Asian agencies that their creators believe will be in contention for Lions at the 2016 International Festival of Creativity, Cannes.
DDB Mudra has four contenders.
Ode to the Bug
Inspite of the volume of greatness that has been done on the Beetle, we dare to be optimistic here. In fact, it’s the classic case of standing on the shoulders of giants; because if the brand hadn’t become a cult, we wouldn’t have been able to find the fan-created clips to make this film.
Categories: Film, Cyber
Tripstr
What we love about Tripstr is that’s the last thing your expect a traditional agency to create.
And it reflects the transformation we’re striving toward at DDB Mudra Group – Creativity in solutions, instead of just creativity in ads. It’s a Google Chrome Extension that inspires the consumer to travel while creating leads and enquiries for the client.
Categories: Cyber, Direct, Innovation
Adidas
Big work for our big clients is always a big high. And this work is just that. If you have to own a sport in India, it’s cricket. This piece does it in the most effortless of ways. It reflects the passion of for the game, both by the brand and by the country, in a very rooted way.
Categories; Print, Outdoor, Design, Craft
The God of Healthy Beginnings
Last year to spread the message of health for Nutralite, we created the first Lord Ganesha with a 6-pac. This year we took it a step forward. A Holographic Lord Ganesha who will lose weight if you donate your calories. It a beautiful marriage of a great idea with new-age technology.
Categories: Outdoor, Promo Activation, Direct
Wondering what Campaign India's picks are? Watch this space. Send in your contenders to [email protected] and [email protected].
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