Cannes Diary: McWhopper's big night and Cindy Gallop on real sex

Y&R NZ Auckland's "McWhopper" work for Burger King took home the Grand Prix in Print and Publishing Lions at Cannes last night. It is the latest gong for the campaign, which is meant to be an olive branch extended to McDonald's by its fast food rival. "McWhopper" won the Grandy at this year's Andy's and six yellow pencils, one graphite and one wood at D&AD.

Tea brand Brooke Bond Red Label and Mindshare Mumbai won the Glass Lion Grand Prix for creating India’s first transgender pop band, the 6 Pack Band. It’s the second year of the Glass Lion category, which awards creative work that seeks to challenge gender inequality or injustice.

Cindy Gallop challenged festival goers to film the sex they have at Cannes. The former ad exec and founder of Make Love Not Porn, a site where people upload their real sex videos, said she wants to publish a "Make Cannes Love Not Porn" edition. She urged attendees to talk about sex more, including with clients, and get the hashtag #realworldsex trending this week. "We help our consumers when we normalize and de-embarrass this area of massive insecurity," she said. "The advertising industry has a duty to actually understand, analyze, acknowledge—and design, and market to, and communicate around—sex for all consumers globally."

Airbnb wants to be a platform for creatives. The CEO Brian Chesky said he would like to see more work like The Art Institute of Chicago’s "Van Gogh BnB", which brought one of the artist’s famous bedroom paintings to life as a physical, three-dimensional room. "We want to invite any creative or brand to create something like the Van Gogh piece," Chesky said.

For the second year running, two creatives from Mcgarrybowen London are hosting Cannes Lionesses, a website celebrating and championing female creativity. They’re on a mission to document all the female creatives who have ever won at Cannes since the festival’s launch in 1954. Submit a lioness here or follow the project on Twitter.

Google's Eric Schmidt said more interactive video will be the dominant player in communication: "If you look at sophistication of teenage boy’s games they are so photo-realistic that technology will transform advertising all over again. We’re going from a static-television era to this much more interactive one. If you’re not playing in that kind of innovation and partnerships you’re going to get lost."

(This article first appeared on CampaignLive.co.uk)