India added 15 shortlists to its tally as organisers of the Cannes Lions International Festival of Creativity announced shortlists for Design, Product Design, Entertainment, Entertainment for Music and Media Lions.
Design Lions
India got a total of 10 shortlists in this category.
Leo Burnett has three of them for its entry 'Roads that honk' for HPCL.
Ogilvy & Mather has two shortlists. One comes for 'Healthy Hands Chalk Sticks' for ITC Savlon while the other is for '100 Pipers Guitar Series' for Pernod Ricard India.
McCann's 'World For All' for World for All (Animal Care and Adoptions) has also made the cut.
TBWA India's 'Pet Friendy Bar - Beagle' for Zoobar Restaurant and Bar is also in contention
Rediffusion Y&R's 'Bhagwan Bharose - At God's Mercy' for Nakshatra Welfare Society is also in the running.
Taproot Dentsu's 'Odds' by Adidas has also made the cut.
Famous Innovation's 'The Proposal Box That'll Get You A Yes' for Caratlane is also in the running.
Media Lions
India got four shortlists.
Two of them were for McCann Worldgroup India for the campaigns, Afghan ‘immunity charm’ and PayTM ‘sweet change’.
BBDO India got a shortlist for Mirinda, #ReleaseThePressure.
Star India’s ‘Nayi Soch’ campaign bagged the shortlist for Mindshare.
Product Design
Four Indian entries have been shortlisted in this category too.
Ogilvy has two for 'Healthy Hands Chalk Sticks' for Savlon.
McCann also has two for 'Afghan Immunity Charm' for Ministry of Public Health, Islamic Republic of Afghanistan.
Entertainment Lions
Mindshare gets India's only shortlist in the Entertainment Lions for its 'Change the Rhyme' for HUL.
Entertainment Lions for Music
No show.
(Updated with Product Design shortlists at 3:30 pm IST.)
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