Campaign India Team
Jun 19, 2021

Cannes Lions 2021: Five shortlists for India in Health and Wellness

No show in Pharma Lions

Cannes Lions 2021: Five shortlists for India in Health and Wellness
Indian agencies have opened its shortlist count at this year's Cannes Lions International Festival of Creativity.
 
In the Health and Wellness Category, Indian agencies amassed a total of five shortlists.
 
FCB Interface has three of them for Mumbai Police's 'Punishing Signal'. 
 
Lowe Lintas Mumbai's 'H for Handwashing' for Lifebuoy has also earned a shortlist.
 
VMLY&R Commerce's 'Hackwashing' for Lifebuoy is also in contention.
 
The organisers also announced shortlists in the Pharma category. No Indian agency earned a shortlist in this category.
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Magnite upgrades SpringServe video platform

The platform now combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.

2 days ago

How ASICS India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.

2 days ago

Personalisation gives 40% higher conversion to ...

India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.