Robert Sawatzky
Jun 28, 2023

Cannes Lions 2023: What the creative strategy jury saw in the work

Accountability and proof of effectiveness in the work are on the rise and so is humour, says jury president Amrita Randhawa in an interview with Campaign at Cannes

Cannes Lions 2023: What the creative strategy jury saw in the work

The Cannes Lions Creative Strategy jury was headed up by Publicis Groupe Southeast Asia CEO Amrita Randhawa this year. It awarded France's first Grand Prix in the category to Publicis Sapient Paris' work for Renault on the “Renault-Plug-Inn” campaign. 

 

Although New Zealand picked up three of 25 Lions awarded in the category, including a Gold and Silver for Special Auckland's 'The Last Performance', the only winner from Asia was a Bronze for Leo Burnett Mumbai's 'The Missing Chapter' for P&G Whisper.

 

In Cannes, Campaign caught up with Randhawa to discuss the work in the category and how entries from Asia can to better. Take a listen below. 

 

What stood out in the work in the creative strategy category?

 

Getting serious about comedy

 

How can work from Asia perform better in this category?

 

Brands have long pushed for more effective work at Cannes. Are we seeing this?

 

(This article first appeared on CampaignAsia.com)

Source:
Campaign India

Related Articles

Just Published

13 hours ago

Campaign roundup: Week of 31 March

The latest ad films and campaigns from brands like Wizikey, Royaloak, Royal Challenge Packaged Drinking Water, and more, in our weekly roundup.

14 hours ago

Wavemaker, Mondelez emerge top winners at EMVIE ...

EMVIES receive 1,779 entries from 33 agencies this year with 443 entries being shortlisted for evaluation.

16 hours ago

‘Digital twins are not the enemy’—H&M's AI ...

Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good idea, and what it might mean for creative campaigns.

17 hours ago

Elon Musk’s xAI acquires X for $33 billion

The acquisition marks a further alignment of the two companies, holding a combined value of $113 billion.