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Steve Ballmer (pictured), CEO, Microsoft Corporation will be honoured with the Media Person of the Year Award at the 56th Cannes Lions International Advertising Festival.The honour pays tribute to a prominent personality who is an influential figure in the development of today's media landscape, which ultimately plays an integral part in shaping the future of the advertising industry.
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Aims to help brands deliver 3x consumer engagement for their IPL ad campaigns.
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