Champions League T20 ropes in Airtel as title sponsor

Airtel has been signed as the title sponsor of the Champions League Twenty20 for the next five years starting with the inaugural season in 2009. Airtel signed the deal with ESPN STAR Sports, the commercial partners of Champions League T20.The first edition of the Champions League will be played in India starting October 08, 2009. As a part of this sponsorship, Airtel will have rights to on-ground title sponsorship for a period of five years. The tournament will now be called Airtel Champions League Twenty20.