Campaign India Team
Feb 06, 2020

Citroën parks media mandate with Mediacom

Agency's Bengaluru office to handle the account

Image courtesy: Autocarindia.com
Image courtesy: Autocarindia.com
Mediacom has bagged the media mandate of Citroën India. The Citroën brand is a part of Groupe PSA and will hit Indian roads in 2020. 
 
Mediacom has been working on the brand since its entry into India. The agency will be responsible for the media strategy, planning, buying and implementation for all media from its office in Bengaluru. 
 
Navin Khemka, CEO, MediaCom South Asia, said, “Groupe PSA is an iconic brand and it is an honour to be associated with them. We are excited to launch the Citroën brand in India, in the category which is now getting totally redefined with the new launches. We are confident to craft a stellar success story with them in the dynamic Indian automobile market.”
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Adani Group wins four Olive Crown awards

The group's Pankha campaign film receives the best film award in TV/Cinema (Corporate) and Digital categories.

3 hours ago

Amagi launches AI-powered scheduler for content ...

The solution aims to automate scheduling, enhance viewership, and optimise revenue for content teams and streaming platforms.

10 hours ago

Havas Media wins Perfetti Van Melle ANZ pitch, ...

Both businesses were won as incumbents.

10 hours ago

Will AI chatbot advertising disrupt adland?

With the rapid rise in popularity of chatbots like ChatGPT and Perplexity, Campaign explores the impact of an advertising model, and competition with major players like Google and Meta.