CNN show ‘icon’ takes an inside look at the world of advertising

On Thursday, September 23, 2010, the CNN show ‘icon’  will take an in-depth look into the world of advertising. On the show will be David Droga, founder of independent advertising agency Droga5, who provides background information on the history of advertising; a journey to the Coca-Cola headquarters in Atlanta, Georgia, to find out how a fizzy brown drink became an iconic brand; and a talk with Maurice Saatchi, one of the founders of Saatchi & Saatchi about the influence advertising has on society, the truth behind the wild tales of excess and how much hard work it takes to make the public sit up and take notice.

icon airs on Thursday, September 23 at 1700 and 2200 hrs, Saturday, September 25 at 1200hrs, and Sunday, September 26 at 0900, 1300, 2030 hrs IST.