Advertising The Work
Campaign India Team
Sep 13, 2013

Coca-Cola reveals 'The World Is Ours' FIFA World Cup song

Coca-Cola has sought to recreate the rhythm of the Rio Carnival with its song for the 2014 FIFA World Cup in Brazil, 'The World Is Ours'.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Piyush Pandey dies at 70; the industry mourns a legend

1 Piyush Pandey dies at 70; the industry mourns a legend

Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

2 Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

3 Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

Bingo! turns ‘Big No’ into its boldest punchline yet

4 Bingo! turns ‘Big No’ into its boldest punchline yet

Smriti Mandhana and Mithali Raj are the most liked female cricketers: Hansa Research report

5 Smriti Mandhana and Mithali Raj are the most liked female cricketers: Hansa Research report

AI’s double-click: More speed, less soul?

6 AI’s double-click: More speed, less soul?

Cindy Rose says WPP performance 'unacceptable' as growth forecast downgraded again

7 Cindy Rose says WPP performance 'unacceptable' as growth forecast downgraded again

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

8 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Agency of the Year 2025: Shortlists announced

9 Agency of the Year 2025: Shortlists announced

Jaguar Land Rover shortens pitch list to three as global review heats up

10 Jaguar Land Rover shortens pitch list to three as global review heats up

Related Articles

Coca-Cola and WPP renew global marketing partnership
Advertising
May 22, 2025
Nikita Mishra

Coca-Cola and WPP renew global marketing partnership

JioCinema to live stream the FIFA World Cup
Media
Oct 06, 2022
Campaign India Team

JioCinema to live stream the FIFA World Cup

Adidas reunites its global football family ahead of the FIFA World Cup
The Work
Nov 14, 2022
Campaign India Team

Adidas reunites its global football family ahead of ...

Coca-Cola media business contract lies between Publicis and WPP
Advertising
Mar 11, 2025
Lucy Shelley

Coca-Cola media business contract lies between ...

Just Published

Here, now, everywhere: Generali Central bets on presence
In-Depth
14 hours ago
Campaign India Team

Here, now, everywhere: Generali Central bets on ...

Generali Central’s first joint brand campaign unites life and non-life insurance under one optimistic idea — being a lifetime partner, here and now.

QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?
Marketing
15 hours ago
Vinita Bhatia

QuickAds’ $1.7 million bet: Can AI fix advertising’s...

Its pitch to performance-driven D2C brands, agencies, and enterprise teams is straightforward: turn advertising from a guessing game into a measurable science.

M&C Saatchi rejects ‘undervalued’ Brave Bison bid for performance arm
Advertising
16 hours ago
Beau Jackson

M&C Saatchi rejects ‘undervalued’ Brave Bison bid ...

Agency group confirmed it received an ‘unsolicited approach’ to buy M&C Saatchi Performance.

ICC World Cup: Where does women’s cricket stand after historic win?
Advertising
17 hours ago
Shannon Tellis

ICC World Cup: Where does women’s cricket stand ...

The Women in Blue are experiencing a well-deserved moment in the sun. But will the roaring cheers translate into better brand value or long-term growth?