
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Colors has announced structural changes in its programming team. The channel has roped-in Siddharth Bahuguna to head its non-fiction shows. The entire fiction content has been divided into four time-blocks and each block will have a separate fiction team driving the respective block. The four fiction blocks will be headed by Anju Kapoor, Devyani Rale, Sumeet Saincher and Shivani Shah. All the fiction block heads and Siddharth Bahuguna will report into Ashvini Yardi, Colors’ programming head.
Contact Customer Support at
[email protected]
or call+91 022 69047500
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The platform now combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.
From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.
Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.
India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.