Dr AL Sharada
Jan 28, 2021

Creative critique from a gender lens: 18-22 January

Dr AL Sharada, director, Population First, reviews a selection of ads from last week

Dr Sharada reviews six ads from last week
Dr Sharada reviews six ads from last week

Cyber crime is rampant with the increasing use of mobiles for financial transactions. The ad shows two young people, a young man and woman trying to scam an old man through vishing. It reflects the increasing involvement of women as scamsters.
 
GS Score: 3.2/5
 

It’s ‘mousse’ romance, once again a young man trying to impress his girlfriend with a gooey chocolate in the most stereotypical way.
 
GS Score: 2.5/5
 
 
The ad focuses on the dominant tendency to question women’s capabilities and silence their voices and highlights the need for women to prove themselves and raise their voices against the powerful. However, the link between the message and the product seems a little contrived.
 
GS Score: 3.5/5
 

 
An interesting series of ads that highlights the features of the car and how they are more evolved.
 
GS Score: 3/5
 
 

The ad has a condescending tone, features a man as the voice of authority and highlights the presence of Diclofenac, a common pain reliever, as a special ingredient.
 
GS Score: 2.25/5
 
 

The ad highlights the need to be compassionate, caring and empathetic. It features children as the protagonists which should help initiate conversations in families about these values. The ad with the child using the statue command to stop his mother running to meet the demands of her family members and making his father agreeing to make tea for himself is interesting.
 
GS Score: 3.5/5
Source:
Campaign India

Related Articles

Just Published

8 hours ago

Epsilon appoints Pratik Nath as managing director ...

Overseeing its global capabilities centre in India, he will drive the optimisation and performance of the company’s solutions for its international clientele.

10 hours ago

Aptech targets INR 500 crore revenue from Creval by ...

Company plans to reach out to five lakh college students in India to promote the newly launched AI-based visual art evaluation tool.

10 hours ago

Spikes Asia 2025: How we filmed an edge-of-the-cliff...

Creative directors from The Sweetshop and Droga5 discuss their award-winning collaboration on Macpac's 'A Bit Precarious', a film that humorously juxtaposes comedy with a life-threatening scenario on the edge of a cliff.

13 hours ago

Neuromarketing: Game-changer or gimmick for Indian ...

As Indian marketers flirt with neuromarketing, some brands dive deep while others tread cautiously. Is this the next big frontier or just a fleeting trend?