Campaign India Team
Jan 30, 2019

Cure.fit assigns media mandate to Wavemaker

Agency to handle media planning and buying

Cure.fit assigns media mandate to Wavemaker
Wavemaker has bagged media mandate for Cure.fit, a health and fitness start-up led by Mukesh Bansal and Ankit Nagori.
 
Naresh Krishnaswamy, head, growth and marketing, Cure.fit, said, “We are delighted to announce Wavemaker as our media planning and buying partner. Their passion towards the brand and strategic approach and ideas which were in-sync with our brand philosophy, helped us in making this choice. We look forward to a great association with team Wavemaker.” 
 
Kishan Kumar M S, VP, Wavemaker India, said, "We are extremely thrilled and honoured to partner with Cure.fit in their journey of making India healthy and fit. They are a disruptor in the category with an inspiring vision and that makes our mandate even more exciting and challenging. We are really looking forward to creating a differentiated media product rooted in our purchase-journey framework leveraging the strength of GroupM and WPP.” 
 
Cure.fit was launched in 2017 and offers fitness under Cult.Fit, health food under Eat.Fit, yoga and meditation centres under Mind.Fit and doctor consultation, health check-up and managed care plans with Care.fit.
 
 
Source:
Campaign India

Related Articles

Just Published

8 hours ago

LS Digital launches CRAFT to boost brand engagement ...

It aims to help brands optimise their digital communication strategies by focusing on personalised connections, immersive experiences, and scalable impact.

9 hours ago

Marketers bet big on brand-building, not just quick ...

According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and reputation as their top goal.

12 hours ago

Understanding the nudge-sludge dynamic in marketing

Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founderc and global CEO.

1 day ago

Campaign roundup: Week of 4 Nov

The latest ad films and campaigns in India from brands such as Tata Tea, Senco Gold, Grand Hyatt, Centrum, Pulse Candy and more in our weekly news roundup.