Campaign India Team
Nov 25, 2015

CVL Srinivas is RSCI chairman

GroupM CEO takes over from Hormusji Cama

CVL Srinivas is RSCI chairman
Readership Studies Council of India (RSCI) has announced that CVL Srinivas, CEO, GroupM South Asia, has been nominated as chairman for a period of two years with immediate effect. Srinivas takes over from Hormusji Cama of Bombay Samachar, who was chairman for the past two years.
 
Shashi Sinha, chairman of ABC, said, "From an ABC standpoint we are delighted that Srini has taken over as chairman RSCI, as there can’t be better person with this stature to guide RSCI especially as we kickoff IRS 2016."
 
I Venkat, chairman, MRUC, said, "Srini brings over two decades of rich and varied experience in media planning and buying having worked in some of the best known agencies. I am confident that Srini, ably assisted by NP Satyamurthy who has recently taken charge of the technical committee, will help us bring out an improved IRS 2016 with a 3,30,000 sample – the largest such study anywhere in the world.”
 
RSCI was set up when the Audit Bureau of Circulations (ABC) and the Media Research Users Council (MRUC) agreed to undertake joint readership studies as equal partners. The RSCI is governed by a 20-member managing committee consisting of publishers representing the print media, advertising agencies' representatives and advertisers. 
Source:
Campaign India

Related Articles

Just Published

5 hours ago

Kotak Mahindra Bank seeks digital creative agency

The financial institution has put out an RFP for this mandate.

7 hours ago

From doorbells to stock bells: Swiggy’s decade rings on

Its in-house ad film celebrates its stock debut, cleverly linking delivery doorbells to the NSE bell and honouring its delivery partners.

8 hours ago

Independent agencies rewrite the rules to stay ...

Ditching old-school business practices, they are embracing tech, AI, and holistic strategies to future-proof their companies and give storied agencies some tough competition.

9 hours ago

Spikes Asia announces 2025 jury presidents

Judging this year's entries will be twelve leading industry experts from across the APAC, including Australia, mainland China, India, Japan, New Zealand, Singapore, South Korea, and Thailand.