Campaign India Team
Apr 24, 2015

Dabur India to consolidate media planning and buying mandates

Buying is now done by in-house unit Adbur; while Starcom MediaVest and Maxus handle planning

Dabur India to consolidate media planning and buying mandates
FMCG major Dabur India is planning to consolidate its media planning and buying duties with a single agency.
 
The company’s media planning is presently handled by Starcom MediaVest Group and GroupM’s Maxus, while buying is handled by in-house agency Adbur.
 
A company spokesperson confirmed media reports, adding that Dabur was reviewing its media mandate with an intention to consolidate the same.
 
As per its annual report for the financial year ending March 2014, Dabur India had a turnover of over Rs 7,073 crore, of which advertising and promotion expenditure totaled over Rs 999 crore.
 
Of its total revenue, two thirds was realised from the domestic market. Over half of this was from rural markets, while nearly 54 per cent of overall revenues came from the consumer care business.
 
Brands in the company’s portfolio include Chyavanprash, Amla, Vatika, Fem, Hajmola and Real.
Source:
Campaign India

Related Articles

Just Published

2 days ago

Women comprise 47% of India's online shoppers: ...

75% of Gen X and 73% of women respondents prefer convenience to discounts as the biggest factor drawing them to online shopping, finds a survey conducted by Ipsos.

2 days ago

MTR serves up a steaming bowl of culture and comfort

By fusing motherly love with Karnataka’s Yakshagana folklore, MTR’s latest campaign stirs up nostalgia and regional pride to drive brand love.

2 days ago

AI’s ‘Sputnik moment’: What DeepSeek could mean for ...

DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?

2 days ago

The multi-screen juggle: How brands keep up with Gen Z

Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to keep brands relevant everywhere.