DaMensch hires Deepti Karthik as VP marketing

DaMensh, a men’s innerwear brand has announced the appointment of Deepti Karthik as VP - marketing.

 

Her last full time stint was with Nokia, where she was digital marketing lead.

 

Anurag Saboo, founder, DaMensch, said, “We are ecstatic to welcome Deepti on board, her experience working with behemoths will be a driving factor in our vision of shaping and scaling our brand as the premium men’s essential wear brand.”

 

Gaurav Pushkar, co-founder, DaMensch, added, “We are sure Deepti’s robust experience in data driven marketing and proven business marketing excellence will create significant value for our brand and organisation."

 

Karthik said, “I am thrilled to join DaMensch and I’m inspired by the proposition of building an innovative brand that is committed to sustainable fashion. I look forward to leading this challenger brand that is aiming at redefining the norm across product, packaging, channel and communication.”

 

In a career spanning 13 years she has also worked with Heinz, Wipro, Hindustan Unilever and Snapdeal.