DDB Mudra Mumbai ropes in Ashish Kharwatkar as creative director

Ashish Kharwatkar has joined DDB Mudra Mumbai as creative director. Kharwatkar joins the agency from Lowe Lintas, where he held the same designation. At DDB Mudra, he will report to Louella Rebello, ECD.

On Kharwatkar's appointment, Rebello said, “Ashish has the perfect mix of experience and the right attitude. He's done some fine work across categories and I'm looking forward to seeing him do some great work on our brands.”

This is Kharwatkar's second stint with the agency. He has also worked with Grey Worldwide, Bates, Masters DDB (Sri Lanka) and Draftfcb-Ulka. 

On joining DDB Mudra, Kharwatkar said, “The main draw was the opportunity to work on an iconic brand like Volkswagen, again. Which brings us to the fact that, in my career, I have found myself coming back to Mudra, over and over again. I have worked with both, Mudra and DDB Mudra in India, and DDB in Sri Lanka. I guess what I like about the DDB Mudra Group is the focus on work (and work alone) and, more importantly, the people. Needless to say, I'm looking forward to doing some good work."