Campaign India Team
Jul 28, 2020

Deepak Kumar and Fabian Cowan get new roles at Posterscope

Kumar has been appointed as director while Cowan is country head

Deepak Kumar and Fabian Cowan get new roles at Posterscope
Posterscope India has announced the elevation of Deepak Kumar to the role of director while Fabian Cowan has been elevated as country head. The moves are effective immediately. 
 
The duo will continue to report to Haresh Nayak, president, Posterscope Apac and COO, DAN Media Brands.
 
Kumar was VP, Ambient OOH and will continue to lead ambient, ROOH, C Lab. He will also take charge of Brandscope, the hyperlocal out of home specialist under DAN. Kumar joined Posterscope Group as vice president in 2013. 
 
Cowan will be responsible for scaling up Posterscope’s business nationwide and drive growth for the new entities - Eunoia and Indeed Smart City. He joined Posterscope India in 2011.
 
Nayak said, “The agency’s endeavor is to build on the organisation’s strength and continue to drive data-led technology and creatively fuelled solutions for clients. Over the years, Deepak and Fabian have significantly contributed towards this vision. They have played a pivotal role in introducing new services and even accelerating the growth. Their valuable experience across the space and the proven track record of success has earned them additional responsibility. I believe, in the new role, Deepak and Fabian will take our business to greater heights.” 
 
Kumar said, “I am truly honoured by the appointment and the confidence placed in me by the leadership team. In the new role, I will strive to strengthen our brands, build powerful client-agency relationships, and bring value to the industry. I have always believed that a leader’s true strength is revealed in challenging times. The corona phase is the testing time and I have geared up to make a breakthrough.”
 
Cowan said, “Follow your curiosity, wherever you can find it - This quote from Anna Holmes has kept me excited about the things I do every day. From out of home, and ambient in my earlier stint when I started at Posterscope to leading creative, smart city and government initiatives now the challenges have never ceased and the curiosity to explore has only kept manifesting itself. This is an opportunity I am looking forward to and I know that I have a team and a belief system that will make this a very exciting phase professionally.”
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Call for entries: Campaign Asia-Pacific’s 2025 ...

The 2025 Power List is open for nominations! We’re spotlighting the marketers who are driving innovation, shaping consumer behaviour and redefining the marketing game across the region. Know a trailblazer leading the charge or think it’s your time to shine? Nominate now.

1 day ago

Women’s cricket searches by Indians rose 103% in ...

The live music events like Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts saw 43% increase in searches in 2024, according to a Kantar report.

1 day ago

Is Elon Musk’s X winning back advertisers?

Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.

1 day ago

Take a peak: How marketers can turn digital noise ...

In an attention-starved and price-sensitive market, brands are battling for fleeting consumer focus. NP Digital's Neil Patel shares how leveraging emotional resonance through the 'peak-end rule' can create powerful moments that stick.