Campaign India Team
Jan 04, 2010

Delhi Press rolls out ‘The Caravan’ nation-wide

The Caravan, an English-language magazine from Delhi Press with a narrative-style writing, has been rolled out nation-wide with a new look and a higher cover price. The Caravan – originally launched in 1940 by the group’s founder, Vishwa Nath, ceased publication in 1980. It was revived by the current director, Delhi Press, Anant Nath in 2008 and soft launched in select markets. Now priced at Rs 40, the re-launched ‘The Caravan’ has a new design, shape and editorial content.

Delhi Press rolls out ‘The Caravan’ nation-wide

The Caravan, an English-language magazine from Delhi Press with a narrative-style writing, has been rolled out nation-wide with a new look and a higher cover price.

The Caravan – originally launched in 1940 by the group’s founder, Vishwa Nath, ceased publication in 1980. It was revived by the current director, Delhi Press, Anant Nath in 2008 and soft launched in select markets. Now priced at Rs 40, the re-launched ‘The Caravan’ has a new design, shape and editorial content.

“The January re-launch of the magazine is a culmination of more than a year’s research and feedback as the magazine will take forward its endeavour of zingy story-telling to a loyal and growing audience base who savour its narrative format. The Caravan’s format has been an inspiration from its contemporaries across continents in The Harper’s, The Atlantic and The New Yorker,” said Nath. “Over the last year, The Caravan has assembled a fine mix of writers that are of distinguished international repute. In fact, for the first time an Indian magazine has introduced the concept of contributing editors. These are writers of international acclaim who will be contributing to the magazine regularly and also advice in its editorial development.”

Editorially, while the primary emphasis of the magazine will remain on politics, domestic as well as international, the magazine will also have a strong focus on culture, travel, society, art and literature. Paresh Nath is the editor of The Caravan, Anant Nath is the managing editor and Vinod K Jose is the deputy editor.
 

Source:
Campaign India

Related Articles

Just Published

2 days ago

89% of CMOs predict growth in their marketing ...

Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.

2 days ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

2 days ago

Parle’s ‘GIF it a go!’: A sweet play on connection ...

The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.

2 days ago

VdoCipher introduces live streaming services to ...

Real-time engagement through live streaming offers Indian advertisers a robust tool for deeper connections and data-driven campaign optimisation.