Campaign India Team
Apr 17, 2017

Dentsu bags Maruti Suzuki’s media mandate

Account won post a multi-agency pitch

Dentsu bags Maruti Suzuki’s media mandate
Dentsu Media has bagged the media planning and buying duties for the entire portfolio of brands for Maruti Suzuki India (MSIL) post a multi-agency pitch. Initiative handled the business prior. 
 
The agency's mandate includes Maruti Suzuki corporate, existing channel and Nexa brands. A team comprising existing Dentsu Media members and 'handpicked experienced talent' has been put together to handle this mandate. 
 
Dentsu Impact and Isobar handle parts of Maruti's creative, digital and CRM business. 
 
Sanjeev Handa, vice president, marketing, Maruti Suzuki India, said, “Our partnership with Dentsu Aegis Network is a strategic one. We wanted to have an integrated and synergistic approach for our business to improve productivity and overall effectiveness.  And with alignment of media services to Dentsu Aegis Network, we are looking forward to improving our overall marketing efficiencies”.
 
Divya Karani, CEO, Dentsu Media, said, “We are delighted and honored to be chosen as the preferred media partners for MSIL, a clear market leader in the category and one of the most exciting and innovative marketers in the country.  We have put together a very experienced and balanced team of media, advertising and marketing professionals who will leverage our global capabilities, tools and resources to help MSIL further enhance its market leadership. We are truly excited about this win.”
 
Source:
Campaign India

Related Articles

Just Published

3 hours ago

Rural consumption continues to outpace urban ...

The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG sector, a reversal of previous trends where urban centres led growth.

4 hours ago

Havas to offer staff up over $40 million in ...

Bosses could get extra $8 million in cash bonuses for working on separation from Vivendi, prospectus reveals.

5 hours ago

FCB/SIX India announces key senior leadership ...

Since its launch in 2023, the agency’s staff has tripled, now numbering approximately 170 team members.

6 hours ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.