Campaign India Team
Sep 14, 2021

Dentsu clubs Isobar, WATConsult and Perfect Relations under Isobar India Group, Heeru Dingra is CEO

Part of the dentsu India 2.0 growth journey

Heeru Dingra
Heeru Dingra
Dentsu India has announced the creation of Isobar India Group which brings together Isobar India, Perfect Relations and WATConsult under one group. 
 
This change is part of the dentsu India 2.0 journey, which is part of the global plan to transform into the 'world’s most integrated group by 2024' 
 
Heeru Dingra, previously chief executive officer, WATConsult, will lead the group as CEO and report to Amit Wadhwa, CEO, dentsu Creative India.
 
Jean Lin, global CEO, creative and executive officer, dentsu Group, said, “Strategically, India is one of our largest and most important markets for Isobar. Heeru joined us through the acquisition of WATConsult and has gone from strength to strength, cultivating a culture of creativity and innovation. Heeru will strengthen Isobar's growth story, bringing together the best specialists from different creative disciplines to create the next wave of transformative experiences for our clients and in turn, accelerate our brands into the dentsu India 2.0 vision. I am certain that with Heeru at its helm, the Isobar India group will continue to grow and deliver excellence for our clients.”
 
Wadhwa added, “Heeru’s appointment to lead the Isobar group as its country CEO takes the dentsu India 2.0 journey a notch up. The decision is also in alignment with our global ambition of transforming into the most integrated network by 2024. We aim to deliver the best of our offerings to clients with pathbreaking ideas and solution-led strategies, making our headway into excellence.”  
 
Dingra said, “The Isobar India group houses some of the best agency teams in the country…and I feel humbled to lead this brilliant bunch. As I take this new leap, my aim is to offer world-class integrated services and top-notch expertise that bring value to our current and future clients. People and creativity are at the core of our business, and I assure our clients will only be served with the industry’s best.”  
Source:
Campaign India

Related Articles

Just Published

9 hours ago

LS Digital launches CRAFT to boost brand engagement ...

It aims to help brands optimise their digital communication strategies by focusing on personalised connections, immersive experiences, and scalable impact.

10 hours ago

Marketers bet big on brand-building, not just quick ...

According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and reputation as their top goal.

13 hours ago

Understanding the nudge-sludge dynamic in marketing

Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founderc and global CEO.

1 day ago

Campaign roundup: Week of 4 Nov

The latest ad films and campaigns in India from brands such as Tata Tea, Senco Gold, Grand Hyatt, Centrum, Pulse Candy and more in our weekly news roundup.