Campaign India Team
Jul 18, 2014

Dentsu Creative Impact nets Delhi Dynamos

The account was bagged following a multi-agency pitch

Dentsu Creative Impact nets Delhi Dynamos
Dentsu Creative Impact has bagged the creative duties of Delhi Dynamos, the soccer team owned by Den Networks that will be part of the ISL (Indian Super League). The account was won following a multi-agency pitch.
 
The ISL is a football league expected to run along the lines of the Indian Premier League (IPL) and Major League Soccer (MLS) of the United States.
 
Sameer Manchanda, chairman and MD, Den Networks, said, “India’s football revolution is just starting. Football is on its way to becoming India’s second sport. We hope that our collaboration with Dentsu will create the magic around the Delhi Dynamos that instantly connects with passionate youth and football fans of Delhi and the region. Our dream is to make India a major force in the global soccer ecosystem.”
 
Rohit Ohri, executive chairman, Dentsu India Group and CEO, Dentsu Apac (South), said, “ISL will provide the much needed platform to build football as a sporting passion in India. We are delighted to partner Den in building Delhi Dynamos. This is a great opportunity for us to leverage in India the rich heritage and expertise in sports marketing that Dentsu has in Japan. Sameer has an inspiring vision for the game and the team. We look forward to delivering that vision through a comprehensive integrated communication plan.”
 
The tournament was originally scheduled to kick off in September 2014. According to a Dentsu statement, it will now be played beginning October.  
 
 
Source:
Campaign India

Related Articles

Just Published

4 hours ago

Women comprise 47% of India's online shoppers: ...

75% of Gen X and 73% of women respondents prefer convenience to discounts as the biggest factor drawing them to online shopping, finds a survey conducted by Ipsos.

6 hours ago

MTR serves up a steaming bowl of culture and comfort

By fusing motherly love with Karnataka’s Yakshagana folklore, MTR’s latest campaign stirs up nostalgia and regional pride to drive brand love.

7 hours ago

AI’s ‘Sputnik moment’: What DeepSeek could mean for ...

DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?

8 hours ago

The multi-screen juggle: How brands keep up with Gen Z

Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to keep brands relevant everywhere.