Overall organic revenue for Dentsu in 2023 was lacklustre, with the agency largely seeing growth in its home market of Japan
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Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.
The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?
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The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.
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Real-time engagement through live streaming offers Indian advertisers a robust tool for deeper connections and data-driven campaign optimisation.
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