Campaign India Team
Sep 25, 2017

Dentsu India bags Vieda's creative mandate

Account won post a multi-agency pitch

Dentsu India bags Vieda's creative mandate
Dentsu India has bagged the strategic and creative mandate for Vieda, a newly-launched personal care brand by The Synthite Group. 
 
The account was won following a multi-agency pitch. The mandate kicks off with bathing bars and hair oil products. The company is looking to extend its product portfolio with shampoo and toothpaste in the months to come, informed a statement.
 
Ashok Mani, MD and CEO, Intergrow Brands, (a company of Synthite Group), said, “At Synthite, we truly believe that everything revolves around the product, and that great brand communication will always entail the same in simple, yet most powerful ways. We don't look for vendors or agencies but we look for partners who understand our language and share our dreams. At Dentsu, we see a lot of what we want from our partner. Their understanding of how the product intertwines with brand communication will definitely help in setting us apart from the rest as we start on this new journey to build one of the finest personal care brands in the country.”
 
Simi Sabhaney, CEO, Dentsu India, said, “We are looking forward to creating effective work for this brand, which has been conceived and created on a wholesome philosophy."
 
Vidya Sankar, VP, Dentsu India, added, “We were completely overwhelmed by the product differentiation that Vieda had to offer. Dentsu will complement it by out-of-the-box creative and strategic direction that would surely up the game and shake the teeming category.” 
 
Vieda has launched in Kerala in phase one. It will soon be expanding to the rest of South India before making an all India foray. 
Source:
Campaign India

Related Articles

Just Published

17 hours ago

89% of CMOs predict growth in their marketing ...

Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.

17 hours ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

17 hours ago

Parle’s ‘GIF it a go!’: A sweet play on connection ...

The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.

18 hours ago

VdoCipher introduces live streaming services to ...

Real-time engagement through live streaming offers Indian advertisers a robust tool for deeper connections and data-driven campaign optimisation.