Dentsu International has announced the launch of its global commerce unit 'Total Commerce' in India. The unit was rolled out in Latin America and ANZ in July 2020.
This unit will look to cover every aspect of e-commerce, last-mile delivery as well as retail radius communication.
The team at Total Commerce consists of Nihal Nambiar (AVP - strategic solutions, iProspect) for performance media; Krutika Shroff (senior UX lead, Fractal Ink Linked by Isobar) and Richa Gupta (senior UX lead, Fractal Ink Linked by Isobar) for design and experience; Aniket Khare (VP - business development, Merkle Sokrati) for data and analytics; Deepak Kumar (director, Hyperspace) for retail design and experience and Provit Chemmani (group tech – Ecommencify, WATConsult) for holistic e-comm design and delivery.
This group will be the lead team which is an end-to-end offering which allows brands and retailers to take on various marketplaces and big-box distributors.
Anand Bhadkamkar, CEO - India, dentsu, said, “We have always been focused on the changing market scenario and have built capabilities ahead of the market. In line with this, we had built capabilities in commerce, performance, retail design and last-mile and experience design. All these capabilities are now being brought together under one umbrella of dentsu Commerce. In these testing times, we are certain that the capabilities of building on D2C offerings will enable our clients to stay ahead of the market and harness the power of the digitally comfortable consumer.”
