Campaign India Team
Jan 08, 2018

Dentsu Webchutney bags Aditya Birla Health Insurance and Sun Life MF's digital mandate

The agency's Mumbai office will handle the accounts under the Aditya Birla Capital stable

Dentsu Webchutney bags Aditya Birla Health Insurance and Sun Life MF's digital mandate
Dentsu Webchutney has bagged the digital mandate for two of Aditya Birla Capital’s businesses - Aditya Birla Health Insurance and Aditya Birla Sun Life Mutual Fund. The agency's mandate is to provide strategic and creative inputs across various platforms within digital.
 
Ajay Kakar, CMO, Aditya Birla Capital, said, “Dentsu Webchutney impressed us with their passion for our brand. We are launching a new category – Money – and are committed to creating new benchmarks in a way customers engage with our category. The digital platform will play a key role in this journey and innovation will be the cornerstone. Dentsu Webchutney has a track record of creating new frontiers. We look forward to a great partnership.”
 
Gaurav Soi, EVP - growth, Dentsu Webchutney, said, “It is indeed a proud moment for us to add a prestigious client such as Aditya Birla Capital to our roster. Financial planning and financial services are extremely significant today and the digital ecosystem is the most efficient medium to cater to diverse age and need bands. We are looking forward to helping Aditya Birla Capital establish their brand philosophy with respect to the health insurance and mutual funds businesses, through innovative positioning and properties across the digital landscape.”
 
Nishi Kant, EVP and branch head, Denstu Webchutney, Mumbai, added, “We are confident of a long-lasting and impactful partnership with Aditya Birla Capital. We look forward to working together to create engaging and result-oriented campaigns that significantly and positively impact their health insurance and mutual fund businesses.”
Source:
Campaign India

Related Articles

Just Published

2 hours ago

Initiative wins Volvo's global media account, China ...

Account was worth $448.7 million in 2023.

4 hours ago

Campaign roundup: Week of 23 Dec

The latest ad films and campaigns from brands like Mad over doughnuts, Chinese Wok, Cadbury Bournville’s, Aukera, Elver, Roche Diagnostics, Wonderla, Narayana Health, Third Wave Coffee, ManipalCigna, Voltas Beko in our weekly roundup.

5 hours ago

Five insider tips to make your festive campaigns shine

Creating memorable festive season campaigns is all about innovatively weaving the values of authenticity and empathy into the narrative, says the business head for north and east at Brand Street Integrated.

6 hours ago

Farewell to 2024; A glimpse into 2025

Taking a holiday break from our daily newsletter until January 2nd, Campaign India reflects on 2024’s marketing moments and trends shaping 2025.